Logo
Greg Hanner Agent
SELLER REPORT FOR
EXECUTIVE SUMMARY FOR
ONLINE PERFORMANCE FOR
LOCAL MARKET ANALYSIS FOR
LISTING ACTIVITIES FOR
SHOWINGS FOR
Logo
Property

SELLER REPORT FOR

110 Meeting House Hill Road, North Franklin, CT, 06254

EXECUTIVE SUMMARY

Your home successfully closed at$490,000 following a well-executed strategy that included a targeted digital campaign and strong negotiation management. It attracted high visibility, especially onHomes.com with8,555 views, and key buyer concerns were proactively addressed—from appraisal to repairs and water testing. Every step, from marketing to closing, was handled with care to ensure a smooth and timely sale.

ONLINE PERFORMANCE

0
Total Views of Your Listing
homes.com homes.com
8,555
realtor.com realtor.com
2,233
redfin.com redfin.com
439
zillow.com zillow.com
1,813
Google, Fb, Instagram Campaign Views Google, Fb, Instagram Campaign Views
30,300
Listtrac Marketing Metrics Listtrac Marketing Metrics
4,021
Listing Landing Page Views Listing Landing Page Views
838
Youtube Branded/Non-Branded Tour Views Youtube Branded/Non-Branded Tour Views
483
3d Tour Views 3d Tour Views
252

SHOWINGS

The showings revealed mixed reactions. While one resulted in a full asking price offer, others noted concerns about property conditions and usability. Some buyers appreciated features like the garage, yet found the steep backyard challenging. Meanwhile, a few showings concluded without further interest.

11/16/2025
Sunday's 2pm Showing
The Buyer went through the property very quickly, looked at the backyard and told me the property was not for him.
11/15/2025
Saturday's 10am Showing
This showing resulted in an offer being generated immediately, without any feedback being provided. The offer was a strong full asking price offer.
11/12/2025
Wednesday's 12:30pm Showing

LOCAL MARKET ANALYSIS

The subject property on Meeting House Hill Road recently sold for$490,000, after a small price reduction from$495,000. In the surrounding area, comparable homes have shown varied trends, with a notable sale at$545,000 and another at$530,000, both maintaining their original list prices. Meanwhile, a nearby property on Country Club Drive sold for$440,000 after a price increase from$375,000, indicating a strong market demand.

Comparable Listing Image
$485,000
Sold
4 Capri Dr
Norwich, CT 06360
Comparable Listing Image
$420,000
Sold
12 Cedar Lane
Norwich, CT 06360
Comparable Listing Image
$440,000
Sold
15 Country Club Drive
Franklin, CT 06254
Comparable Listing Image
$433,500
Sold
36 Goshen Hill Road
Lebanon, CT 06249
Comparable Listing Image
$510,000
Sold
106 Goshen Hill Road
Lebanon, CT 06249
Comparable Listing Image
$545,000
Sold
51 Huntington Avenue
Norwich, CT 06360
Comparable Listing Image
$475,000
Sold
65 Hyde Park Road
Franklin, CT 06254
Comparable Listing Image
$442,000
Sold
2 Meadowview Lane
Norwich, CT 06360
Comparable Listing Image
$490,000
Sold
110 Meeting House Hill Road
Franklin, CT 06254
Comparable Listing Image
$489,000
Sold
538 Scotland Road
Norwich, CT 06360
Comparable Listing Image
$485,000
Price change
114 Scotland Road
Sprague, CT 06330
Comparable Listing Image
$530,000
Sold
16 Tommy Court
Norwich, CT 06360
LISTING ACTIVITIES
12/17/2025
Listing Status Updated in SmartMLS

The listing status was updated in SmartMLS after the closing was completed.

12/17/2025
Buyer Closed

The Buyer closed, and the sale was funded. The Seller was notified that he could cancel his homeowner's insurance policy to get a rebate on the unused portion of his policy.

12/16/2025
Buyer's Pre-Closing Walkthrough Completed

The walkthrough was completed, and we were able to work through the problem with the couch being left in the sunroom.

12/15/2025
Sign & Lockbox Removed

The listing broker removed the sign and lockbox for the property and notified the buyer's agent where the key was hidden for their walkthrough the next day.

12/11/2025
Water Test Results Came In & Were Shared with Buyers

The retesting of the water for arsenic was completed, and the results confirmed the new treatment system was working fine.

12/8/2025
Water Treatment System Installed

The Seller installed a water treatment system as agreed to and the paid receipt was sent to the Buyer's agent.

12/6/2025
Repairs and Remedies Negotiated

The Buyer and Seller were able to agree on the repairs the Buyer would complete and the closing cost credit that the Seller would provide to the Buyers in lieu of doing repairs to the septic tank and garage roof.

12/4/2025
Appraisal Reconsideration Outcome Received

The appraisal gap of $15,000 was able to be cut to $5,000 after the appraiser adjusted for the home's larger size. The Buyer is willing to absorb $2,200 of the remaining $5,000 gap by reducing the the closing cost credit from $12,200 to $10,000 if we reduce the price from $495,000 to $490,000.

11/29/2025
Appraisal Review & Request For Reconsideration Issued

Listing agent reviewed the Buyer's appraisal that came in at 480,000 (that's $15,000 low) and found the appraiser miscalculated the home's size (+$10k using $50/sf) and missed the fact that there's a 4th garage bay under the home (+$5k). The listing agent requested that the appraisal be resubmitted for reconsideration by the appraiser.

11/28/2025
Request For Septic Repair & Water Treatment Sent Out

Listing agent sent out requests for 2nd quotes for the septic tank/line repair, the drywell for water treatement, and for water treatment sytem to address the water quality.

11/24/2025
Buyer Home Inspections

Buyer's home inspections will be completed.

11/20/2025
Appraiser Inspection

The appraiser visited the home for the Buyer's mortgage appraisal

11/19/2025
Home Inspector Setup Radon Test & Grabbed A Water Sample

To get the results quicker, the home inspector setup a Radon Test & grabbed a water sample

11/16/2025
Offer 2 Accepted

Offer 2 was accepted, and the status in the MLS was changed to "Deposit-Show".

11/15/2025
Offer #2 Received - $495,000

A strong full-price offer was received, and they are willing to accept the outcome of the Buyer's home inspections, as long as the repair costs are less than $1,500. They proposed a closing before the Christmas holidays.

11/6/2025
Published Facebook Post

In this month’s Eastern CT Insider, I’ve pulled together a mix of local flavor, upcoming traditions, and one development story that could reshape parts of our region. Take a look, save a date, and as always, reach out if anything here catches your eye. Now, let’s dive in. 🗓️ Local Happenings: Colder air & slower days 🔎 Going Deeper: Amazon’s Plainfield expansion brings jobs 🏠 Featured Listing: Quiet, usable acreage and a classic colonial 🍽️ Grub with Greg: Sunsets & seafood at Fat Tuna ⚡ Quick Homeowner Tip: November nesting + how to stay warm & ready for the holidays

10/18/2025
ListTrac Marketing Metrics

This report consolidates traffic reports from many sites, not all. For example, Homes.com doesn't share the traffic report on its site, so look at the Homes.com report for its metrics.

10/18/2025
Redfin Listing Admin Activity

Redfin's Listing and live traffic metrics

www.redfin.com/CT/North-Franklin/110-Meeting-House-Hill-Rd-06254/home/54125740
10/18/2025
Zillow Listing Admin Activity

Zillow listing with live traffic metrics

www.zillow.com/homedetails/110-Meeting-House-Hill-Rd-North-Franklin-CT-06254/58050095_zpid/?view=public
10/16/2025
Published Facebook Post

🛌 3 🛀 3 🚘 4 📍 110 Meeting House Hill Rd, New London County, CT, 06254 My latest listing on RateMyAgent. CT REB.0788235 https://rma.reviews/77pcf9a2pd62 ... #ratemyagent #realestate #Garden_Realty

10/16/2025
Homes.com Enhanced Listing Activated

Homes.com enhanced listing activated and retargeting turned on. Click the link to see the full report on your listings traffic.

10/16/2025
Google, Facebook & Instagram Digital Marketing Campaign

A social media digital marketing campaign was initiated.

Activity media
10/16/2025
Listing Status "Active" & Showings Began

The listing status changed from "Coming Soon" to "Active" and showings began.

smartmls-portal.connectmls.com/shared-link/franklin-single-family-for-sale-110-meeting-house-hill/428151ff-1171-47d1-a356-bf2f6220aa16
10/15/2025
Installed Sign & Lockbox

For Sale sign and electronic lockbox were installed

10/14/2025
Home Size Updated - Public Record Error Confirmed Using Old Appraisal

Using the old appraisal, I was able to find that the public records 1,994 sf were not correct. The change was made in the MLS, and the video thumbnails were updated, reflecting the change. SmartMLS compliance department questioned the change, and they accepted my documentation.

10/12/2025
Setup ShowingTime Scheduling For Listing & SentriLock Electronic Lockbox

Adjusted the ShowingTime showing timings, durations, blocked out showings after sunset, added the Seller into the feedback loop to receive feedback in real-time, and assigned an electronic lockbox to the listing.

10/12/2025
Coming Soon Listing Activated

The Coming Soon listing was activated after the Listing Agreement, Compliance Certification, and Coming Soon Addendum were uploaded.

10/12/2025
Listing Landing Page Built

The listing landing page was built in Dubb to include the branded video walkthrough and links to the 3D tour, Full MLS Listing, Seller's Disclosures, Buyer's Guide, and direct access to schedule a showing.

gardenrealty.dubb.com/v/110meetinghouse
10/12/2025
Listing Created in SmartMLS System

The listing was created in the SmartMLS system, and home characteristics were validated and loaded into the listing along with the listing photos, 3D tour links, and video walkthrough link.

10/12/2025
2 Video Walkthroughs Were Created

The video walkthrough raw recording was run through Descript to clean up the audio, and then 2 versions of the video were created in Camtasia (1 for YouTube & Dubb landing page, 1 non-branded version for the MLS system on my "Broker Tours" YouTube page). Two versions of the video were created on YouTube, including SEO tags, description, and thumbnails created in Canva. Chapters were added to the videos and subtitles were uploaded after being edited for accuracy.

www.youtube.com/watch?v=l5U4RKDtkkE
www.youtube.com/watch?v=5rajgX0qE5c
10/10/2025
Photo Editing - Rework Ordered

The 1st round of editing was completed, and 5 of the photos needed rework, so that was ordered. The drone shots editing was completed and satisfactory.

10/10/2025
Floor Plans Completed & Integrated Into 3D Tour

The creation of the floor plans was completed and cross-checked before integrating them into the 3D tour.

10/9/2025
Photo Editing Was Ordered

The HDR bracketed still photos were sent out for editing along with the drone shots.

10/9/2025
3D Tour Was Built & Floor Plans Were Ordered

The 3D camera shots were compiled to build an Immoviewer 3D Tour, and the order for floor plan creation was sent out.

10/9/2025
Photo Shoot

Took still photos, drone shots, scanned the property with a 3D camera for a 3D tour and floorplan creation, and recorded a video walkthrough.

Last Updated: 12/22/2025