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Greg Hanner Agent
SELLER REPORT FOR
EXECUTIVE SUMMARY FOR
ONLINE PERFORMANCE FOR
LOCAL MARKET ANALYSIS FOR
LISTING ACTIVITIES FOR
SHOWINGS FOR
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Property

SELLER REPORT FOR

233 Oak Ridge Drive, Middletown, CT, 06457

EXECUTIVE SUMMARY

Your home attracted 112,428 views on homes.com and strong buyer engagement across major platforms, leading to multiple offers—including several over asking—and a successful closing after just 16 days on the market. Robust digital marketing, proactive communication, and strategic negotiations ensured your sale stood out among local comps, achieving $351,000 without the need for price reductions. Every step, from initial launch through closing, was managed with care and efficiency to maximize your results.

ONLINE PERFORMANCE

0
Total Views of Your Listing
homes.com homes.com
112,428
realtor.com realtor.com
109,082
redfin.com redfin.com
682
zillow.com zillow.com
2,149
Google, Facebook & Ig Digital Ads Google, Facebook & Ig Digital Ads
35,100
Listtrac Marketing Traffic Listtrac Marketing Traffic
3,251
Listing Landing Page Listing Landing Page
775
3d Tour Views 3d Tour Views
379
Youtube Video Views Youtube Video Views
101

SHOWINGS

One image was shared with feedback noting the home showed well and made a buyer’s short list, though pricing was a concern.
This media contributed to a balanced impression, highlighting both positive presentation and areas for consideration.

1/9/2026
Friday's 8:45am "Backup Offer" Showing (For CT/FL Agent Who's A Cash Buyer)
The home is on his short list, and it showed well. He's very interested in property. May put in a backup offer or continue to monitor to see if the current status changes. If things change, please contact me.
1/7/2026
Inspections Outcome
The Buyer's agent reported that the inspections went well, nothing too discouraging. Buyers are moving forward confidently, and the appraisal has been ordered.
1/4/2026
Sunday's 11:00am Showing
This showing produced Offer #5, which came in strong at $352,000 from a Buyer using a conventional mortgage like offer #4.

LOCAL MARKET ANALYSIS

Your home sold for $351,000 after a brief 16 days on the market, which is right in line with the most recent comparable sales. Several nearby properties also closed near their original list prices, with most selling between $330,000 and $352,000, and a few experiencing modest price drops before selling.

Notably, some homes took much longer to sell—over 100 days—and often required price reductions of up to $21,000 to attract buyers. Your quick sale at full price highlights strong demand and a well-executed pricing strategy in the current market.

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122 Carpenter Avenue
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40 Coe Avenue
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56 Earl St
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105 Hawks Nest Circle
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91 Highview Terrace
Middletown, CT 06457
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58 Jacobs Terrace
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46 Kelsey Street
Middletown, CT 06457
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$345,000
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323 Lower Lane
Berlin, CT 06037
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$351,000
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233 Oak Ridge Drive
Middletown, CT 06457
Comparable Listing Image
$340,000
Sold
54 Warner Avenue
Middletown, CT 06457
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$340,000
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31 Westfield Terrace
Middletown, CT 06457
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$360,000
Pending sale
516 Wethersfield Road
Berlin, CT 06037
Comparable Listing Image
$370,000
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7 Wildem Road
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59 Willow Bee Lane
Middletown, CT 06457
LISTING ACTIVITIES
2/4/2026
MLS Status Updated

The status in the SmartMLS sytem was updated to "Closed"

2/4/2026
Buyer's Walkthrough and Closing

The Buyer completed their walkthrough and we achieved a closing today!

2/2/2026
Sign and Lockbox Removed

The electronic lockbox and sign were removed ahead of the Buyer's walkthrough before their closing.

1/14/2026
Appraiser's Noon Visit

The mortgage appraiser visited the home at Noon and did their inspection of the home's condition in order for them to complete their appraisal of the home's value.

1/7/2026
Buyer's Home Inspection - 1:30pm

The Buyer's home and termite inspections were completed. Inspection went well, nothing too discouraging. Buyers are confidently moving forward, appraisal has been ordered!

1/5/2026
Offer Accepted - Status Updated - Next Steps Emails Sent

The offer was uploaded for e-signing after being updated. The status was changed to "Deposit-Show" with Seller acceptance. The signed contract was sent to the Seller, his attorney, and the Buyer's agent. The Buyer's agent EMD link was generated and provided.

1/4/2026
Offer #5 Received, Analysed, and Presented to Seller

This Buyer, who is offering $352,000, wants to do a full panel of Buyer inspections, unlike Offer #4, which the Buyer only wants to do a home and termite inspection. I'm not fond of the contract format that the agent put the offer on, as it includes a requirement for a 5-day attorney review.

1/3/2026
Communication With Offer 4, Agent Showing Tomorrow, Sunday 1/4 and Upcoming Showing For Cash Buyer

We've narrowed the timeline for offer #4 acceptance to be by tomorrow afternoon, Sunday 1/4. The Cash Buyer coming next Thursday won't make an offer sight unseen, so he's in a backup offer position. Tomorrow's showing at 11 am on Sunda,y 1/4 has a Buyer coming that is ready to make a stron offer. Offer #4: Buyer is OK with waiting until tomorrow afternoon for the decision.

1/3/2026
Offer #4 Received

Offer #4 was received from a Buyer who is using a conventional mortgage. The offer was for $350,000 (that's $5k over asking price).

12/11/2025
Offer #3 - It's Still On the Table

The Buyer's agent reached out to let us know that the offer is still on the table. She keeps pressing for us to counter. I let her know we had a $5,000 price improvement and they need to increase their offer.

12/4/2025
Offer #3 Received - Pricing Was Low So No Counter

Offer #3 was received on 12/4, a cash offer with inspections for $310,500, and the Seller opted not to counter. The Buyer's agent was upset that we were not responding to a cash offer.

11/22/2025
Offer #2 Received

Offer 3 was received. It was for $333,700, including a request for an $8,700 closing cost credit, so it is a net of $325,000. Seller countered, but the Buyer decided to pull their offer and continue their search.

11/13/2025
Buyer #1's EMD Was Released

The Buyer's deposit was released back to the Buyer through DepositLink

11/12/2025
Offer 2 Buyer Contacted To See If She Had Continued Interest

The other Buyer who made an offer was contacted and she was no longer interested in the opportunity.

11/12/2025
Listing Status Updated Back to "Active"

The status was updated to "Active" so that showings could resume

11/12/2025
Contract Termination Drafted, Signed, and Delivered to Buyer's Agent

Seller signed off on the termination.

11/12/2025
Buyer #1 Terminated

The Buyer terminated without giving any specific reasons. The Buyers agent indicated that the Buyer used an inspector that she has never used. She had no idea what the Buyer's issue was, but she had to respect his wishes.

11/10/2025
Buyer Inspections

11/2/2025
Deadline For Offers Set Publically - Noon Monday 11/3

The listing public and agent-to-agent comments were updated to reflect the offer deadline of Noon, Monday, 11/3. We also sent a notice to all agents who have shown the property, so they are aware of the deadline.

11/2/2025
Offer 2 Received & Presented to Seller

A full asking price CASH offer was received from a Buyer also contingent upon inspections and appraisal.

11/2/2025
Offer 1 Received & Presented to Seller

A full asking price offer was received from a Buyer using a Conventional/CHFA mortgage contingent upon inspections and appraisal.

10/31/2025
Listing Status Changed from "Coming Soon" to "Active"

Let the showings begin!

10/29/2025
Google, Facebook & Instagram Digital Marketing Campaign

A digital marketing campaign on social media was initiated, with engaged Buyers being funneled to the listing landing page.

Activity media
10/29/2025
Seller's Disclosures Packet Created & Uploaded

The Seller's Property Condition, Inclusions/Exclusions, and Mold and Lead disclosure packet was completed by the Seller, cross-checked by the listing broker, and uploaded to the SmartMLS listing and the property listing landing page so that Buyers can access the disclosures.

10/28/2025
Listing Landing Page Built

The listing landing page was built in Dubb to include the branded video walkthrough and links to the 3D tour, Full MLS Listing, Seller's Disclosures, Buyer's Guide, and direct access to schedule a showing.

gardenrealty.dubb.com/v/oakridge
10/28/2025
Video Tour Editing & Video Walkthroughs Were Created

The raw video walkthrough recording was run through Descript to clean up the audio. Then 2 versions of the video were created in Camtasia (1 for YouTube & the Dubb landing page, 1 non-branded version for the MLS system on my "Broker Tours" YouTube page). Two versions of the video were created on YouTube, including SEO tags, description, and thumbnails created in Canva. Chapters were added to the videos, and subtitles were uploaded after being edited for accuracy.

youtube.com/watch?v=YKz-VGh1vN8&feature=youtu.be
www.youtube.com/watch?v=5XXY4KMl1Qc&feature=youtu.be
10/27/2025
Interior Photos Completed & Added to Coming Soon listing

The interior photo's editing was completed, and those photos were added to the "Coming Soon" listing 2 days earlier than expected.

10/27/2025
3D Tour Updated and Publically Shared

The 3D tour's original interior scans were replaced with today's scans, and the tour was added to the Coming Soon listing and is now publicly available.

app.immoviewer.com/portal/tour/3133133?accessKey=6858
10/27/2025
ListTrac Marketing Metrics

This report consolidates traffic reports from many sites, not all. For example, Homes.com doesn't share the traffic report on its site, so look at the Homes.com report for its metrics.

Activity media
10/27/2025
Sign & Lockbox Installed

The "For Sale" sign and the electronic lockbox were installed for Buyer's agents to access the back door of the home during showings.

10/27/2025
Interior Photos Sent Out For Editing

The HDR-bracketed photos of the home's interior were sent out for editing.

10/27/2025
Interior Photo Shoot, 3D Tour Scans (set 2), and Video Walkthrough Recorded

Interior photos were taken, and the 2nd set of 3D scans was completed after the Seller's move-out. A full video walkthrough was completed.

app.immoviewer.com/portal/tour/3133133?accessKey=6858
10/27/2025
Zillow Listing Admin Activity

Admin activity created for Zillow listing metrics.

10/25/2025
Listing Contract Docs Drafted & Signed By Broker & Seller

Listing agreements were drafted and signed by the listing broker and Seller.

10/24/2025
Published Facebook Post

🏡 This move-in-ready 3 Bedroom Ranch has a fenced yard, 2-car detached garage, and updates throughout. Take a peek now and schedule your showing for on or after, Friday 10/31!

10/24/2025
Published Facebook Post

We’re LIVE in Middletown! 🏡 This move-in-ready 3 Bedroom Ranch has a fenced yard, 2-car detached garage, and updates throughout. Take a peek now and schedule your showing for this home when showings begin on Friday, 10/31! 👉 https://smartmls-portal.connectmls.com/shared-link/middletown-single-family-for-sale-233-oak-ridge/9eaab07a-0eab-447d-bf92-e2157cdf836e

10/24/2025
Homes.com Enhanced Marketing Activated

Homes.com enhanced listing activated and retargeting turned on.

www.homes.com/t/p3epx0x7jy8m5?s=6
10/24/2025
Set Up ShowingTime Scheduling For Listing & SentriLock Electronic Lockbox

Adjusted the ShowingTime showing timings, durations, blocked out showings after sunset, added the Sellers into the feedback loop to receive feedback in real-time, and assigned an electronic lockbox to the listing.

10/24/2025
Coming Soon Listing Activated

The Coming Soon listing was activated after the Listing Agreement, Compliance Certification, and Coming Soon Addendum were uploaded. The listing activation now exposes the opportunity to the 18,000+ agents who use the MLS system, PLUS it's now on 100+ websites, including all brokerage sites and public portals where Buyers look for homes.

smartmls-portal.connectmls.com/shared-link/middletown-single-family-for-sale-233-oak-ridge/9eaab07a-0eab-447d-bf92-e2157cdf836e
10/24/2025
Coming Soon Listing Created in SmartMLS System

The listing was created in the SmartMLS system, and home details and characteristics were validated and loaded into the listing along with the listing photos. The listing description was created and approved by the Seller.

10/24/2025
Floor Plans Completed & Integrated Into 3D Tour

The creation of the floor plans was completed and cross-checked before integrating them into the 3D tour. All of the interior scans will be replaced with new scans after the move-out is completed before the 3D tour is made public.

app.immoviewer.com/portal/tour/3133133?accessKey=6858
10/22/2025
Exterior Photo Editing Was Ordered

The HDR bracketed still photos were sent out for editing along with the drone shots.

10/22/2025
3D Tour Was Built & Floor Plans Were Ordered

The 3D camera shots were compiled to build an Immoviewer 3D Tour, and the order for floor plan creation was sent out.

app.immoviewer.com/portal/tour/3133133?accessKey=6858
10/22/2025
Exterior Photo Shoot

Took exterior still photos, drone shots, and scanned the property with a 3D camera for a 3D tour and floorplan creation.

Redfin Listing Admin Activity

Admin activity created for Redfin listing metrics.

Last Updated: 2/21/2026